Thursday, December 16, 2010

The Domino clock

Could you please tell me what time is it?




Yes, this is a new incredible design object, but not only... It also gives you the time! The Domino clock was created by Carbon Design Group and the dots silently changes from black to white to indicate the time.



With this design, Carbon Design Group challenges the assumptions we make about familiar objects. Joe Sullivan, industrial designer explains: "Everyone gets it, but the fact that we're not used to seeing it in this context makes it unexpected at the same time, it's this shift in context that gives the concept a twist". And there you have it!


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